Sending greeting cards were started since the ancient times. The ancient Chinese is known of sending and exchanging message of good will on their New Year celebration. The Egyptians also sending greeting cards made of papyrus. In Europe, the exchanging greeting cards tradition was recorded by the early 15th century. Handmade paper cards were used. New Year greeting cards printed in woodcut method were used in Germany in the early 1400s. In the mid 15th century, the valentine cards become popular all around Europe. Other popular cards are the business birthday cards. The cards are intended to express happiness and congratulate someone related to the business for closer and more personal relationship among employer and employee, clients and vendor or other business relationship.
Good relationship is very important almost in every aspect of human life. In the business context, good relationship can create more chances and even more profit. Everybody would like to be recognized and getting the attention. The birthday card in the business environment can build rapport and loyalty between employee and employer. The personal communication and relationship can differentiate the company from competitive senses. For employer who provides time and attention to the employee, the birthday expression can lift employee morale as well as encourage more achievement from the employee.